Discover why European food and beverage products are More than Food.

This website promotes European food and drink products in Singapore. Discover EU products and their merits, quality schemes and safety regulations. We invite you to explore and have a taste of the great variety of European food and drinks.

About the European Union (EU)

The EU is a political and economic union of 27 Member States with an estimated total population of about 447 million citizens.

The European Union has built a single market based on "four freedoms", enabling people, goods, services and capital to move freely between all EU Member States. Globally, the EU is the largest trading block as well as the largest exporter of manufactured goods and services. It is also the world’s biggest single market (447 million consumers) with transparent rules and regulations and a secure legal investment framework. Shared standards allow the EU to adopt a single approach for food and product safety.

Europe is deeply integrated into the global markets. As a hub for international trade and commerce, the EU benefits from widespread transport and communications links with the rest of the world. This makes it simple for European companies of every size to supply their goods around the globe – giving people all over the world the chance to enjoy high quality European food and beverage products.

Agriculture in the EU

Agriculture is a vital element of the European economy. The Member State governments share a responsibility to guarantee sustainable food production and a stable food supply at affordable prices.

Europe’s stringent food safety standards ensure that consumers have access to high-quality products and that they are able to make informed choices using the EU certified labelling schemes.

The EU and Singapore 

Because we want to know what we eat
Because we want to eat healthy
Because we like to tantalise our taste buds
Because we like to travel through our dishes.

European products guarantee safety and authenticity and provide you with a sense of travelling through Europe as you get to explore the diversity of many EU products from the 27 EU MS.

EU foodstuffs are safe and traceable but they are also renowned for being authentic. The authenticity of the products lies in the craftsmanship that has been perfected over the course of several centuries.

European quality products are more than just taste. In Europe, there are strict health and safety standards in place all along the supply chain – from the field to the consumer – surveying everything from pesticides to packaging, disease prevention to hygiene measures.

When there is any doubt as to the safety of any batch of a product, it can be swiftly identified and withdrawn from the market. This applies equally to products destined for the EU domestic market and for exports, so that customers in Singapore are treated as fairly as those in the EU.

Labels clearly indicate the contents of all food and drinks so that you can trust and enjoy European products with ease of mind.

Europe is home to some of the tastiest and most inspiring food in the world. Its unique history and geography have given rise to a variety of food and drink products that reflect every aspect of the continent. Singapore, as a regional hub, is also well-known for the diversity of its food offer. This unique food offer could be enhanced even more by adding in a diverse range of EU food products from 27 European Member States. By having a significant and wide variety of food products at their fingertips, the EU can easily respond to varying and increased consumer demand from multicultural Singapore.

What are the benefits for your business?

The EU-Singapore Free Trade Agreement (EUSFTA) entered into force on 21 November 2019 which leads to more business opportunities for both sides and gives consumers access to a wider variety of products.

The EUSFTA improves market access for EU businesses in Singapore and vice versa by:
• simplifying trade procedure: Singapore has removed all remaining tariffs on certain EU products;
• improving customs cooperation to reduce transaction costs;
• facilitating EU-Singapore trade in food products, while retaining the existing safety requirements.

The agreement acknowledges and protects geographical indications for wines, spirits and agricultural products which have their origin in the EU or Singapore. This will ensure protection of the intellectual property rights, including geographical indications (GIs). Additionally, the Sanitary and Phytosanitary section of the agreement includes measures to protect animal and plant life and health. This ensures that information is exchanged in a transparent manner. Last but not least, by reducing or eliminating administrative costs and tariffs, costs will reduce which will make products more accessible/ affordable.

To find out more, visit: 

Delegation of European Union to Singapore
EUSFTA (EU-Singapore Free Trade Agreement)
European Chamber of Commerce in Singapore
EU Trade Promotion Organization

What is the added value of European food and drinks products?

European food has been perfected by farmers and producers over centuries, based on cutting-edge methodology and strict standards of food production. The use of pesticides, herbicides, additives, flavourings or enzymes is highly regulated in Europe to ensure the best quality food and drinks. The EU holds its products to these high standards in order to live up to - and even inspire - the taste of consumers all over the world.


European food is about more than just taste. Strict health and safety standards, covering everything from pesticides to packaging, are in place all along the supply chain – from the field to the market. This means that all consumers –including Singaporeans - can enjoy EU food products with peace of mind.


Centuries of tradition and know-how, passed down from generation to generation, give European food its authentic taste. These flavours can be traced back to the wide variety of European soil, climates and cultures. The products we all recognise and enjoy are tied to these origins and cannot be reproduced elsewhere. The EU’s wide assortment of food and beverage products complement a nutritious diet for every palate, whatever your dietary restrictions, needs or preferences.


The high quality of European food and drinks is guaranteed by the stringent production standards and quality controls that are in place from farm to fork. This quality is reinforced by best practices in farming, cutting-edge production procedures, processing methods and standards and the know-how gained over centuries of food production. The high quality of European food and beverages is attested to by a number of special labels.

But don’t take our word for it – taste Europe for yourself!


The EU-Singapore Free Trade Agreement (EUSFTA) will create more business. The elimination of all remaining tariffs on certain EU products will result in higher gains for food professionals. European products will become more competitive, more affordable and easier to include in daily cooking.

The 3 Quality Labels of EU food products

EU quality policy aims to protect the names of specific products to promote their unique characteristics, which are linked to their geographical origin and traditional know-how. Product names can be granted with a "geographical indication" (GI) if they have a specific link to the place where they are made. GI recognition enables consumers to trust and distinguish quality products while also helping producers to market their products better.

Protected designation
of origin (PDO)

Product names registered as PDO are those that have the strongest links to the place in which they are made.


Every part of the production, processing and preparation process must take place in the specific region.

For wines, this means that the grapes have to come exclusively from the geographical area where the wine is made.


Kalamata olive oil PDO is entirely produced in the region of Kalamata in Greece, using olive varieties from that area.

Protected geographical
indication (PGI)

PGI emphasises the relationship between the specific geographic region and the name of the product, where a particular quality, reputation or other characteristic is essentially attributable to its geographical origin.


For most products, at least one of the stages of production, processing or preparation takes place in the region.

In the case of wine, this means that at least 85% of the grapes used come exclusively from the geographical area where the wine is actually made.


Jambon de Bayonne is a PGI ham from France.

Organic Label

The EU organic label guarantees that agricultural products and foodstuffs have been produced as naturally as possible, while minimising the impact on the environment. It also guarantees a high standard of animal welfare.

European legislation ensures all organic products go through several stages of controls before they get to your plate. From the farm to your fork, EU products with the organic leaf label have been produced, processed, handled and distributed in accordance with legislation, regardless of where in the EU they were produced.