More than food

Taste the Perfect Match!

Visit FairPrice Xtra Singapore this July
To discover, taste and win European food!


The European Union (EU)‘s‘ More than Food, Great Stories to Share‘ campaign is coming to a FairPrice Xtra store near you in Singapore from 7-20 July 2022.

Look for the EU-branded food carts in 9 stores across town each day where up to 18 featured European food and drink products will be on display, including meats, dairy, olive oils and table olives, beer, wines, spirits and confectionery products.

From Thursdays to Sundays (7-10 July and 14-17 July) each booth will offer in-store tastings where you will be able to sample products for yourself from 10.00 to 18.00.

Renowned chefs Justin Foo and Lionel Yu will also be making special guest appearances at the Ang Mo Kio and ParkWay Parade branches of FairPrice Xtra on 15, 16 and 17 July from 12.00 to 18.00 to host live cooking shows. Demonstrating four fun recipes you can try at home using EU products, each session will include sample giveaways for shoppers to taste in-store.

And if that wasn’t enough, visitors will also be able from Thursdays to Sundays (7-10 July and 14-17 July) to get their hands on lucky scratch cards for the chance to win EU prizes. Get three matching symbols to win one of 20 luxury EU hampers, each packed with tasty European products worth 60 SGD!

Don’t miss this chance to taste the safety, authenticity, high-quality and affordability of EU products, guaranteed by PDO, PGI and organic quality labels, and discover what makes them truly More than Food.

Participating FairPrice Xtra stores:

  • FairPrice Xtra VivoCity
  • FairPrice Xtra Nex Mall
  • FairPrice Xtra Ang Mo Kio Hub
  • FairPrice Xtra JEM
  • FairPrice Xtra Changi Business Park
  • FairPrice Xtra Jurong Point
  • FairPrice Xtra Sports Hub
  • FairPrice Xtra Parkway Parade
  • FairPrice Xtra Hougang St 91